Direct from the streets of Paris to Trend Hunter readers: Purple is THE color. Not a bunch please, just a hint. A suggestion, a taste, a "smidgen" as Polly Vous Francais suggests.
Even a purple haze (vague rock song reference) look for violet, or ultra-violet, eggplant, and aubergine to rock your world. Pantone's Color Report for 2008 calls the color Blue Iris.
Just get some, mmmmkay?
Implications - The recent recession left consumers very money-conscious, prompting them to make simple and affordable fashion purchases. This led to a surge of basic styles, causing consumers to make their fashion statements with bold accessories. Companies who want to cater to fashionable demographics can create accessories that have atypical designs.
What's Driving This Trend
- Bold Accessories
- Create accessories with atypical designs to cater to fashionable demographics.
- Purple Color Trend
- Make use of purple shades such as violet, ultra-violet, eggplant, and aubergine in fashion products.
- Affordable Fashion
- Promote simple and affordable fashion purchases for money-conscious consumers.
Who This Affects Most
- Fashion Accessories
- Develop bold and unique accessories to meet the demand for atypical designs.
- Fashion Retail
- Leverage the purple color trend by offering a variety of purple fashion products.
- Affordable Fashion Brands
- Position your brand as a provider of simple and affordable fashion options for budget-conscious consumers.
