The numbers are in, and it looks like People magazine's considerable investment in the baby pictures of Angelina Jolie and Brad Pitt twins has paid off. Jennifer Aniston probably accounts for a considerable portion of the copies sold...
With 2.6 million sold copies, the issue with the Jolie-Pitt twins pictures is the magazine's best seller in over 7 years. The number is a considerable increase over the 2.2 million copies sold of the June 19, 2006 issue featuring pictures of Angelina Jolie and Brad Pitt's first biological daughter, Shiloh.
Not only that, it is also the fourth highest newsstand seller in the 35-year history of the magazine. The only three issues that have sold more copies are: the September 11 issue (4.1 million), the Princess Diana’s death issue (3 million), and the John F. Kennedy Jr. death issue (2.8 million).
People jointly scooped up the exclusive pictures rights with UK tabloid Hello! magazine for $14 million. People magazine held the rights to publish the photos in North America, while Hello! had the publishing rights in Europe.
What's Driving This Trend
- Celebrity Baby Pictures
- There is a growing trend of high demand for exclusive baby pictures of celebrities, creating opportunities for magazines to increase sales and generate significant revenue.
- Exclusive Magazine Rights
- The trend of magazines competing for exclusive photo rights of celebrity events or milestones presents lucrative opportunities for publishers to attract readers and increase circulation.
- Record-breaking Sales
- The increasing trend of record-breaking sales for magazines featuring exclusive celebrity content demonstrates the strong consumer demand for access to the personal lives of celebrities.
Who This Affects Most
- Publishing
- The publishing industry can capitalize on the trend of selling exclusive celebrity images by securing rights to publish high-profile events and milestones, boosting sales and revenue.
- Entertainment Media
- The entertainment media industry can leverage the demand for exclusive celebrity content to create partnerships and secure publishing rights, attracting a larger audience and increasing viewership.
- Photography
- The photography industry can benefit from the trend of magazines investing in high-value celebrity photos by offering their services for exclusive shoots, leading to increased exposure and visibility for photographers.
