Music Superstar, actress and fashion icon Janet Jackson has launched her own lingerie and intimates line. The Pleasure Principle collection is a collaboration with Australian fashion designer Bruno Schiavi.
Named after Janet Jackson’s 1987 hit, “Pleasure Principle,” the collection features fourteen designs, with bust cups ranging from size 32A to 44G.
“The collection has been carefully created with some of the finest laces from around the world. You will see a lot of satin and lace combined and rich colors such as burgundy and beige, silver and peach as well as your classic black and white,” Jackson says of the ‘Pleasure Principle’ Collection.
”It makes you feel incredible and offers variety as diverse as the women who will wear it.”
Wanting to keep the collection affordable and appealing to most women, all pieces sell for under $40. The collection is set to debut in the United States in November.
Let’s hope Janet has learned a few tricks after her infamous Superbowl wardrobe malfunction. I would say, wear these bras at your own risk…
Why This Trend Is Growing
- Lingerie Collaborations
- Collaborating with influential figures from the music or fashion industry to release exclusive and unique lingerie collections can increase brand awareness and sales.
- Affordable and Diverse Lingerie
- Making lingerie accessible, diverse, and affordable is increasingly becoming a trend, marketed towards women of all sizes and preferences.
- Celebrity Fashion Icons with Own Lines
- Celebrities, particularly those with a strong fashion sense, launching their own fashion lines can offer unique and innovative pieces for consumers.
Industries Being Reshaped
- Fashion and Apparel
- The fashion and apparel industry can benefit from collaborations with influential figures or celebrities to increase engagement and sales.
- Undergarments and Intimates
- The undergarments and intimates industry can explore the trend of making lingerie accessible, diverse, and affordable to cater to more consumers with varied preferences and sizing.
- Retail and E-commerce
- Retail and e-commerce businesses can leverage celebrity fashion icons launching their own fashion lines to attract new audiences and increase sales.
