Home and apartment sizes are shrinking as small space living becomes a mandatory transition for many people. Stores like IKEA are offering full set-ups to maximize cramped spaces, and showcase displays that highlight the best ways to maximize every inch of floor and wall surface.
IKEA isn't the only retailer capitalizing on this; the Swedish store is one of many furniture and home decor retailers who realize people are desperate for aesthetically appealing, practical home solutions.
People don't want to feel like they're downgrading, and with the beautiful options available, such as those highlighted in the gallery, they won't have to. This cluster includes innovations ranging from ceiling-mounted beds to fake wall decals to mimic the chandelier or dog you simply don't have room for.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
