Old is definitely in! In the world of the pretty young things, some fashion revolutionaries have managed to cry out, "Old is in!"
And, indeed it is. Previously, we've seen grandpas strut their stuff for designers in the Spring 2009 fashion shows. While we are still in awe and in envy over how easily those senior citizens got themselves to walk in the catwalk, we see another elderly beauty grazing fashion print ads.
65-year-old Lauren Hutton is the new ad campaign model of Mango's Fall/Winter 2008/9 collection.
Hutton is not new to modeling. In fact, she was the cover girl of Vogue 27 times and has starred in "American Gigolo". Although way past her Vogue days, she still obviously knows what it takes to be a true style icon.
Who knew old can be so beautiful, fashionable and Mango print ad-perfect!
Check out some more senior fashion:
Why This Trend Is Growing
- Senior Fashion Revolution
- The fashion industry is embracing older models, opening up opportunities for senior fashion campaigns and brand collaborations.
- Age-inclusive Marketing
- Brands are recognizing the buying power and influence of older consumers, leading to more inclusive advertising campaigns that feature seniors.
- Changing Beauty Standards
- The use of older models challenges traditional beauty standards and promotes a more diverse and inclusive definition of beauty.
Industries Being Reshaped
- Fashion and Apparel
- Fashion brands and retailers can tap into the growing market of older consumers by featuring age-diverse models in their campaigns, creating targeted lines for seniors, and promoting inclusivity.
- Advertising and Marketing
- Marketing agencies and brands can develop specialized campaigns that cater to older consumers, emphasizing authenticity and celebrating the beauty of aging.
- Entertainment and Media
- Film and media industries have the opportunity to showcase older talent in fashion and beauty, challenging conventional casting practices and inspiring a more age-diverse representation on screen.
