These fun ads for Brazilian Association For Smokers Awareness encourage you to quit smoking by showing you what you would miss if you do not overcome this bad habit (and most likely die early).
For example, "In 2042, the temperature in big cities will increase by 8 degrees on average." This will result in women wearing next to nothing when they go out in the streets. Now who would want to miss this for a cigarette?
Also, "In 2066, Bin Laden will be caught," and "In 2048, traffic will grind to a standstill. In 2049, the second layer will be opened." The ads go on to say, "Live to see it. Quit smoking."
The 2008 campaign was created by Neogama/BBH ad agency, São Paulo, with creative directors, Alexandre Gama, Márcio Ribas, Wilson Mateos, art director Max Geraldo, copywriter José Luiz Martins, and cool illustrations by Bruno Borges.
Why This Trend Is Growing
- Futuristic Temperature Increase
- Disruptive innovation opportunity: Develop sustainable cooling technologies to address the projected temperature increase in cities.
- Capture of Bin Laden
- Disruptive innovation opportunity: Create advanced surveillance and intelligence systems to enhance global security efforts.
- Traffic Gridlock and Second Layer Opening
- Disruptive innovation opportunity: Invent innovative transportation solutions to alleviate traffic congestion and improve urban mobility.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity: Leverage interactive and immersive technologies to create impactful and engaging anti-smoking campaigns.
- Climate Control
- Disruptive innovation opportunity: Develop sustainable and efficient cooling systems to combat the rising temperatures in cities.
- Security and Surveillance
- Disruptive innovation opportunity: Pioneer advanced surveillance technologies and intelligence systems to ensure global safety and prevent terrorist activities.
