Quality Standard Beef and Lamb has just launched a new Facebook application (and digital campaign) to get people barbecuing this summer.
The application is really easy to use and allows Facebook users to organize barbecues and parties with their friends. It also includes recipes and is fronted by the Quality Standard characters, 'Beefy' and 'Lamby'.
The summer barbecue campaign is supported by a microsite called Natural Born Grillers where you can discover more great recipe ideas, send e-cards, win a £1000 BBQ and even study online for a BA in barbecuing*
What are you waiting for? Start organizing a barbecue today!
* In case you are wondering, the BA you receive after the course is not a Bachelor of Arts, but a certificate from the 'Barbecue Academy'.
What's Driving This Trend
- Seasonal-facebook-applications
- Creating seasonal Facebook applications for specific events or holidays can enhance user engagement and drive social interactions.
- Social-barbecue-organizers
- Developing social barbecue organizers through digital platforms can provide users with a convenient way to plan and invite friends to barbecues and parties.
- Digital-campaigns-for-food-brands
- Utilizing digital campaigns, such as Facebook applications, can help food brands promote their products and interact with customers in a creative and engaging way.
Who This Affects Most
- Food-and-beverage
- The food and beverage industry can leverage seasonal Facebook applications and digital campaigns to promote products, share recipes, and engage with customers on social media.
- Social-media-and-digital-marketing
- The social media and digital marketing industry can explore opportunities to create innovative Facebook applications and digital campaigns that cater to specific events, like barbecues and parties.
- Education-and-certification
- The education and certification industry can tap into the popularity of barbecuing by offering online courses and certifications related to grilling and outdoor cooking.
