Instead of auctioning memorabilia post movie-launch, Angelina Jolie's leather jacket from 'Wanted' is being auctioned now. The obvious goal of this charity auction is to promote the movie.
Everyone wants a piece of Angelina Jolie, so if you have a few thousands to spare, now is your chance.
Valued at $1,000, the jacket is currently on eBay with bids topping $7,000 at the time of writing. All proceeds from the sale will go to "Plan!t Now," an organization that was started by fellow Wanted star Morgan Freeman. The organization helps communities prepare for natural disasters before they occur.
The black leather jacket is extra small with, "A diagonal front zipper and tassles on the zipper pulls."
Watch the movie's trailer above and look for the coveted jacket in the gallery below.
See Jolie's recent Vanity Fair spread:
Key Themes Behind This Trend
- Launch Auctions
- More products or memorabilia will be sold or auctioned before or during a movie launch that could help promote the film and generate revenue.
- Charity Auctions
- Charity auctions could become a popular trend that would give back to communities and generate more buyers to bid for charity-related items.
- Preemptive Auctions
- Auctions for products or items related to a celebrity could be done before it hits the market to create hype and anticipation among fans.
Where This Applies
- Entertainment
- The entertainment industry could use auctions as a marketing strategy for their upcoming films or TV shows to generate revenue while promoting the show or film.
- Charity
- Charity organizations can take advantage of the increasing popularity of auctions and use them as a platform for fundraising.
- Retail
- Retailers could leverage auctions as a strategy to sell their exclusive or limited-edition products, generating revenue while creating more buzz for their products.
