This seems to be the season of unlikely runway models.
Recently, Vivienne Westwood caused an uproar when she sent out beefy, tough-looking Roma gypsies on the Milan catwalks to model her 2009 menswear.
Now, Paris-based Japanese designer Yohji Yamamoto opened the four day men's fashion show in Paris with a cast of well-over-60 male models who sauntered onto the runway rocking Yamamoto's Spring 2009 menswear collection.
Among the models was artist-turned film-maker Steve McQueen who just won a prize at the Cannes Film Festival.
I say, good for them! This should have been done a long time ago.
Check out the Westwood show:
What's Driving This Trend
- Unconventional Runway Models
- Disruptive innovation opportunity: Designers can break away from traditional beauty standards and feature models of all ages and backgrounds to represent a broader range of consumers.
- Celebrity Endorsements in Fashion
- Disruptive innovation opportunity: Fashion brands can collaborate with well-known artists and filmmakers to create buzz and gain attention for their collections.
- Inclusivity in Fashion
- Disruptive innovation opportunity: Designers can embrace diversity and inclusivity by showcasing models from different cultures and ethnicities on the runway.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: The fashion industry can revolutionize the runway by challenging long-standing norms and embracing diversity and inclusivity for a more representative and inclusive fashion landscape.
- Entertainment
- Disruptive innovation opportunity: The entertainment industry can partner with fashion brands to bring together fashion and celebrity culture, creating unique marketing opportunities and collaborations.
- Film
- Disruptive innovation opportunity: Filmmakers and artists can venture into the fashion world, creating new collaborations and opportunities for creative expression in both industries.
