Taking Pranks Global

Improv Anywhere Launches UrbanPrankster.com

Urban Prankster is a new offshoot of Improv Everywhere. Improv Everywhere has done over 70 acts of comedy, including riding the subway pantless.

Their blog encourages pranks, hacks, flash mobs and other such tom foolery that could get you arrested. Saying that their mode of comedy - involving the unknowing public - is going global because of their YouTube channel.

The blog refers to their actions as “missions.” UrbanPrankster.com will also cover other public place art and comedy and post announcements looking for willing participants.

If you've read TrendHunter.com enough, you know we love Improv Everywhere and their pranks... So check it out.

Want more pranks? Check this out:

Global Pranking
The launch of UrbanPrankster.com by Improv Everywhere is indicative of the disruption comedy is having on a global scale.
Public Engagement Comedy
The increase in flash mobs and other public place engagements along with the rise in social media usage indicates a shift towards public engagement comedy.
Mission-based Comedy
The growth of creative missions seen through UrbanPrankster.com suggests comedic opportunities beyond traditional stand-up comedy or sitcoms.

Where This Applies

Entertainment Industry
Traditional entertainment companies should consider investing in creative prank-based comedy to keep up with consumer preferences.
Social Media Industry
Social media companies can explore how they can adapt to and facilitate the growth of public engagement comedy on their platforms.
Marketing Industry
Marketers could explore how they can utilize the engagement and virality of pranking to create unique and memorable branding campaigns.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 19%
Activity 79%
Freshness 8%

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