Scottish Supercars

Falen Scots Supercar

Scotland is bidding to break through the international supercar market with the upcoming Falen Scots Supercar which is named after a Scottish demon. The participation of the well-known engine builder Judd with this Dowdeswell and Hardie helmed project makes the materialization of the concept feasible. A prototype is projected to be running early next year with the car being unveiled at the Geneva motor show in March 2009.

However, the car is set to be uber exclusive with only four pieces set to be built using a mid-mounted 5.5-litre V10 engine with over 800bhp and a five-speed transaxle gearbox. Falen will not feature conventional doors, rather the cockpit's roof and glass area are designed to hinge backwards to provide access.

Scottish Supercars
The emergence of Scottish supercars presents a disruptive innovation opportunity for the automotive industry.
Mid-mounted Engines
The use of mid-mounted V10 engines creates a disruptive innovation opportunity for engine builders and car manufacturers.
Exclusive Auto Manufacturing
The trend towards uber-exclusive auto manufacturing presents a disruptive innovation opportunity for luxury brands.

Industries Being Reshaped

Automotive
The automotive industry can benefit from the emerging trend of Scottish supercars.
Engine Building
The trend towards using mid-mounted engines presents an innovation opportunity for engine builders.
Luxury Brands
The trend towards uber-exclusive auto manufacturing presents an innovation opportunity for luxury brands.
SCORE
3.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 34%
Freshness 8%

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