Following their freaky looking misplaced body parts campaign, Mebucaine goes for different approach with this broken glass food campaign.
Developed by Saatchi & Saatchi Brussels, the print ads show various food items (pizza, cake slice, sushi and a pineapple) that are made from pieces of broken glass. The purpose is to let you know that Mebucaine is the solution when swallowing hurts. And what would hurt more than swallowing pieces of broken glass?
I actually like the art direction of this one (by Patrick Vermeylen and Stijn Klaver). Also, photographer Tom Joye did a nice job on capturing the images. The pieces are so well constructed, they almost look like decorative pieces.
Check out the strange previous ad campaign from Mebucaine:
What Makes This Trend Stand Out
- Edible Glass
- The development of edible glass-like food products could disrupt the food industry by providing options for individuals with swallowing difficulties.
- Medical Food Supplements
- Developing medical food supplements could offer an alternative solution for individuals with swallowing difficulties.
- Breakable Food Packaging
- Creating breakable food packaging could offer an innovative way to promote products while highlighting the concept of swallowing and potential difficulties.
Sectors Adopting This
- Food and Beverage
- Companies in the food and beverage industry could benefit from developing innovative products for individuals with swallowing difficulties.
- Pharmaceuticals
- Pharmaceutical companies could benefit from exploring options for medical food supplements to address swallowing difficulties.
- Packaging
- The packaging industry could benefit from developing breakable packaging solutions as a unique marketing tool for food and beverage products.
