A Los Angeles real estate mogul plans to build animated billboards in LA modeled after the huge billboards in the cult classic film of the 1980's Blade Runner. Sonny Astani, who says he has seen the movie about five times, plans two build two 14-story LED digital billboards that will mimic the monster animated billboards that can be seen in the opening sequence of the film.
The second picture in the gallery is from Blade Runner. I believe the leading picture is a mock-up of what Astani's billboards will look like.
Key Themes Behind This Trend
- Animated Billboards
- The development of animated billboards could disrupt traditional static billboards and provide a more engaging advertising medium.
- LED Digital Signage
- The use of LED technology in digital billboards presents an opportunity for energy-efficient and visually impactful advertising.
- Film-inspired Advertising
- Creating billboards that emulate iconic movie scenes opens up possibilities for unique and memorable advertising campaigns.
Where This Applies
- Outdoor Advertising
- The introduction of animated billboards could revolutionize the outdoor advertising industry by offering dynamic and attention-grabbing displays.
- Digital Signage
- The LED digital billboard industry stands to benefit from advancements in animated signage technology that provide more immersive advertising experiences.
- Entertainment Marketing
- Film-inspired advertising billboards offer an innovative approach to promote movies, TV shows, and other entertainment content.
