Actor Ashton Kutcher goes back to his modeling roots as the new face of Pepe Jeans London in their spring/summer 2008 ad campaign.
The campaign, which was shot by David Sims, features a rocked out Ashton in an edgy style that is rather a departure from Pepe’s previous Sixties aesthetic. Canadian super model Daria Werbowy is also featured in the campaign.
I love the style and color manipulation of the shoot, it adds a cool touch to the clothes. The campaign is featured in numerous magazines including British Vogue, V, GQ and Dazed & Confused.
Check out recent Kutcher magazine features:
What's Driving This Trend
- Disruptive Fashion Ads
- New ad campaigns using edgier styles and color manipulations can lead to more attention and desire for clothing brands.
- Celebrity Modeling Revival
- Celebrities modeling for fashion brands can revive interest and revamp the brand's image.
- Rock and Roll Fashion
- Incorporating rock and roll style into fashion can appeal to a wider audience and create new opportunities for clothing brands.
Who This Affects Most
- Fashion
- Fashion brands can benefit from new ad campaigns featuring rock and roll style and the collaboration with celebrity models.
- Entertainment
- More celebrities can collaborate with fashion brands to promote a new style, refreshing the industry and revitalizing the idea of fashion modeling.
- Media and Advertising
- Through creative advertising using celebrity models and edgier styles, fashion brands can increase engagement and drive sales.
