Honoring Studio 54, from Disco Ball Showers to Light-Up Underwear
By: Jessica Marcel - Published: Jan 31, 2010 Updated: Jun 9 2011
It's been a full 30 years since disco reigned on the dance floor, and John Travolta isn't the dancing machine he used to be, but that doesn't mean that disco has lost its appeal. These 54 daring discovations show that bright lights, all-night parties and cheesy dance steps will never really leave us. Check out the slideshow to see some of these daring discovations.
Implications - Disco fever is still going strong three decades after hitting the mainstream, however, the form of this phenomenon is consistently changing. Companies should consider how various pop culture phenomenons will always be relevant, but then adapt them to mold with the current cultural context.