Two prominent lifestyle attributes being embraced by the western culture are the rise in computer and gadget ubiquity, and the increased consciousness of health, as reflected by the embrace of practices like yoga. The fact that the latest Mac ad embraces both of these attributes goes to show Apple is dedicated to staying at the forefront of media communication with their customers.
"Breath out and expel all that bad vista energy," says the yoga practitioner, played by Judy Greer. "Mac is standing tall and fit, while PC is doing a downward dog pose on a yoga mat on the other side of the instructor. He mumbles about it having "been a stressful year with Vista."
The video spot illustrates that the stress of a PC can be really hard on a person; that is the contrast. The clarity is then depicted as Apple; the Mac is to your computer needs as yoga is to your health and relaxation needs.
What's Driving This Trend
- Computer Ubiquity
- Opportunity for disruptive innovation: Develop new technology that seamlessly integrates computers into everyday life.
- Gadget Ubiquity
- Opportunity for disruptive innovation: Create innovative gadgets that enhance convenience and efficiency in daily tasks.
- Health Consciousness
- Opportunity for disruptive innovation: Innovate new products or services that cater to the growing demand for health and wellness.
Who This Affects Most
- Media Communication
- Opportunity for disruptive innovation: Explore new ways to connect with customers through innovative communication channels.
- Computer Technology
- Opportunity for disruptive innovation: Create cutting-edge computer systems and software that outperform traditional PCs.
- Fitness and Wellness
- Opportunity for disruptive innovation: Introduce new fitness and wellness solutions that combine technology and exercise to improve well-being.
