The designers for Adi-block sunblock by Adidas have creatively extended the traditional branding process from packaging and advertising into the delivery mechanism itself.
Utilizing the infamous three stripes trademark symbol of Adidas, designers Jack Godfrey Wood, Tom Ballhatchet and Rui Lui have incorporated this symbol into the product's usage by opting for three spraying nozzles instead of the typical one.
As you can see by the images below, this design creatively extends the Adidas symbol from the sunblock package onto the body of the customer.
What Makes This Trend Stand Out
- Branded Sunscreen Tattoos
- Brands incorporating their logos and symbols into sunscreen products, creating innovative branding opportunities.
- Extended Branding Process
- Expanding the traditional branding process beyond packaging and advertising to incorporate the product's usage itself.
- Multi-nozzle Delivery Mechanism
- Incorporating multiple spraying nozzles in sunscreen products to enhance user experience and branding visibility.
Sectors Adopting This
- Beauty and Personal Care
- Opportunities for brands in the beauty and personal care industry to explore innovative ways of incorporating logos and symbols into their products.
- Consumer Goods
- Innovative branding opportunities for consumer goods companies to extend their brand identity onto the products themselves.
- Marketing and Advertising
- Opportunities for marketers and advertisers to explore new avenues of creative and interactive branding through product design and usage.
