What a powerful campaign!
With a slogan of “Get Unhookedâ€, these print ads from NHS smokefree show young guys and girls literally hooked. And by hooked I mean a painful hook up their lips.
The ads say “The average smoker needs over five thousand cigarrettes a year. Get unhooked†and provide contact information for professional help to quit smoking.
I think it's a captivating campaign that not only grabs the attention with its powerful imagery, but also provides a solution to the problem.
Watch a video advert for NHS go smoke free:
What's Driving This Trend
- Shockvertising
- Opportunity for businesses to create compelling and attention-grabbing campaigns by using powerful imagery.
- Smokefree Campaign
- Potential for companies to promote smoking cessation programs and help individuals quit smoking.
- Get Unhooked
- Opportunity to develop innovative strategies and products to address nicotine addiction effectively.
Who This Affects Most
- Advertising
- Disruptive innovation opportunities in creating impactful ads that elicit emotional responses and drive behavior change.
- Healthcare
- Opportunity for healthcare providers to offer smoking cessation programs and support to individuals struggling with nicotine addiction.
- Wellness
- Potential for wellness companies to develop products and services that aid in smoking cessation and help individuals lead healthier lives.
