We spend quite a while at malls and airports standing on escalators. Advertising agencies are starting to tap into this source with creative campaigns right under your feet. “Want extra cheese pizza? Just get over here!” that’s the tagline used in this creative escalator based ad campaign for Kingdom Pizza. Pizza slices are strategically placed at the edges of adjacent escalator steps with melted extra cheese effect stretching between them.
The cool campaign was created by JWT a=vertising agency, Beijing, China with art direction by Chris Yan.
See more creative 3-D advertising campaigns.
Why This Trend Is Growing
- Interactive Escalator Ads
- Opportunity for advertisers to engage with consumers in a unique and unexpected way by utilizing escalators as a medium for interactive advertising.
- Location-based Ads
- Potential to deliver targeted advertisements to consumers based on their physical location, such as malls and airports, where escalators are commonly found.
- Creative Advertising Strategies
- Innovation in advertising tactics, such as placing pizza slices on escalator steps, to capture audience attention and create memorable brand experiences.
Industries Being Reshaped
- Advertising
- Opportunity for advertising agencies to explore new mediums and create innovative campaigns that can leave a lasting impression on consumers.
- Retail
- Possibility for retailers to leverage escalator advertising to promote products or special offers within shopping malls, increasing visibility and foot traffic.
- Hospitality
- Potential for hotels and restaurants located in airports to utilize escalator ads as a way to attract hungry travelers and promote their services in a visually striking manner.
