Mickey Mouse is going night clubbing. To build on Disney World as an adult destination, Disney will launch the Night Kingdom in October 2011. It's a niche park because it's only open from 4 pm to midnight and only 2000 people will be allowed.
But, get this: the staffing will be two to one; for every guest, there will be two "cast members." Sound like an ultra deluxe version.
Implications - Many consumers are feeling pressured with the constraints of work and family, so products that offer elements of escapism with these individuals will see large returns. Companies would benefit from designing commodities that are reminiscent of childhood to attract this growing consumer base. Businesses will then have a leading edge over other competitors.
Key Themes Behind This Trend
- Escapism Products
- Designing commodities that offer elements of escapism will attract consumers feeling pressured with work and family constraints.
- Nostalgic Commodities
- Creating commodities that evoke childhood memories will appeal to the growing consumer base seeking escapism.
- Exclusive Niche Parks
- Developing exclusive parks with limited access and unique experiences will cater to consumers seeking specialized entertainment.
Where This Applies
- Entertainment
- The entertainment industry can capitalize on the demand for escapism products and nostalgic commodities.
- Recreation
- The recreation industry has an opportunity to create exclusive niche parks with limited access and unique experiences.
- Tourism
- The tourism industry can benefit from offering specialized entertainment options like exclusive niche parks to attract visitors.
