Agreed not a new type of event, as New York has its very own National Underwear Day dating back to 2003, but this similar event in Brazil (in its second year) is more of a fashion show, as it represents 13 international, national marks and shops of Brasilia and hands out advertising and marketing materials of the sexy underwear on display.
The Brazil National Underwear Day took place last week amid the chaotic scenes of a capital city bus station - Brasilia. 27 models in sexy variations of panties, bra and shorts helped draw attention to the finer details of quality branded underwear from the the likes of Scala, Colcci, Luppo, Apoena, Soleil Sucré, Verve, Calvin Klein and Foch.
The beautiful models and their skimpy colorful designs were bused in for the event and gave the already naturally blessed people of Brazil another chance to be thankful for the natural beauty of their, and offered a great way to escape the usually very boring act of waiting around at a bus station.
What's Driving This Trend
- Underwear Fashion Shows
- Opportunity for brands to showcase their sexy underwear designs and generate buzz.
- International Underwear Brands
- Increased exposure for international brands in the Brazilian market.
- Marketing in Unconventional Spaces
- Using bus stations as event venues to reach a wider audience and create unique brand experiences.
Who This Affects Most
- Fashion
- Fashion brands can leverage underwear fashion shows to promote their latest collections and attract new customers.
- Marketing and Advertising
- Opportunity for marketing agencies to create innovative campaigns and strategies for underwear brands.
- Hospitality and Events
- Event management companies can explore unconventional event venues like bus stations to create memorable experiences for clients and attendees.
