If you love taking pictures anytime on the spot, Sony Ericsson is promising best-in class picture quality beyond just megapixels with the new C702 Cyber-shotâ„¢ and C902 Cyber-shotâ„¢. The models, presented at the Mobile World Congress in Spain, build on the Cyber-shotâ„¢ legacy by adding a few new tricks. The C702 with its 'splash and dust resistant' feature targets the active (and clumsy) lifestyle, while the more advanced C902 packs impressive high-end camera specs.
What's Driving This Trend
- Enhanced Mobile Photography
- Opportunity for high-quality camera technology integration in mobile devices to compete with traditional cameras.
- Rugged Mobile Devices
- Opportunity for durable and water-resistant mobile devices targeting outdoor and active lifestyles.
- Specialized Mobile Photography Features
- Opportunity for mobile devices to offer unique photography features beyond just megapixels.
Who This Affects Most
- Mobile Technology
- Can capitalize on integrating high-end camera technology with mobile devices to appeal to photography enthusiasts.
- Consumer Electronics
- Can innovate with durable and water-resistant mobile devices targeting outdoor and active lifestyles, expanding their market.
- Photography
- Can explore partnerships with mobile device manufacturers to develop and market specialized photography features.
