Diesel is launching a new ad campaign for its Spring/Summer 2008 collection called Live Fast.
The campaign is shot by photographer Laurie Bartley with creative shots of models performing actions like changing baby diapers while running or working out on the treadmill while praying. It offers a witty take on fashion on the run!
Implications - Not only do the ads promote the clothing line, but they also promote exercise! People can be seen running absolutely everywhere in their stylish clothing that includes styles for both men and women. Ripped jeans, paint-splattered jeans and even jeans filled with bright colors can all be found in this awesome Diesel campaign.
Key Themes Behind This Trend
- Fashion Advertising Campaigns
- Disruptive innovation opportunity: Create ad campaigns that go beyond traditional fashion photography and incorporate unconventional actions or settings.
- Promoting Exercise Through Fashion
- Disruptive innovation opportunity: Develop clothing lines that not only focus on style but also promote and encourage physical activity.
- Unique Jeans Designs
- Disruptive innovation opportunity: Design jeans with creative and unconventional features such as ripped designs, paint splatters, or bold colors.
Where This Applies
- Fashion Advertising
- Disruptive innovation opportunity: Offer creative and unconventional advertisement services to fashion brands, focusing on unique concepts and settings.
- Fitness and Activewear
- Disruptive innovation opportunity: Develop activewear lines that merge fashion and functionality, creating stylish clothing that encourages physical activity.
- Denim Industry
- Disruptive innovation opportunity: Introduce unique denim designs to the market, incorporating unconventional features and finishes to differentiate from traditional styles.
