The G-String of Bras

Spanx Bra-llelujah

Just when men seem to have worked out all the bra-logistics out there needed for seamless romantic manoeuvres, in enters Spanx and creates an innovative and revolutionary hosiery bra that will leave men asking themselves, "Is she, or isn't she wearing a bra?"

The patent-pending sensual design fits the female form as if it were a second skin, making full use of hosiery fabric to remove the ugly effects found in less than perfect bra designs such as VBL (visible bra lines) and the back rippling and rolls. There are two current Bra-lleljah models to choose from: a front closure ($62) and the 'all-hosiery' ($34) designs.

Banishing problems such as BBS (Bad Bra Syndrome) the Bra-lleljah is also hoping to be this seasons must-have purchases by doing what the G-string did for VPL, and they hope to do for VBL. The sleek bra's will provide a product of extraordinary and priceless comfort for women, and provide men another silent-assassin that will do anything to sabotage their (well-intended) advances.

Second-skin Bras
The trend of creating bras that fit like a second-skin is disrupting traditional lingerie designs.
Hosiery Fabric
The trend of using hosiery fabric in bra designs is revolutionizing the lingerie industry.
Invisible Bra Designs
The trend of creating bras that eliminate visible bra lines is changing the way women and men view lingerie.

Who This Affects Most

Lingerie
The lingerie industry has an opportunity to innovate by creating bras that fit like a second-skin and eliminate visible bra lines.
Fashion
The fashion industry can disrupt traditional lingerie designs by incorporating hosiery fabric and creating invisible bra designs.
Retail
The retail industry can capitalize on the trend of invisible lingerie designs by offering customers a comfortable and seamless shopping experience.
SCORE
5.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 88%
Activity 67%
Freshness 8%

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