For years Heupink and Bloemen Tobacco Company, Netherlands, has strived to change the otherwise generic taste and appearance of everybody's favourite carcinogen. The Dutch company has rolled out a series of coloured and flavoured cigarettes, ranging from the chocolate flavoured Black Devils to the vanilla infused Pink Elephants.
With flavours and colours designed to meet all tastes, these cigarettes are sure to attract a whole new generation of smokers.
Implications - The allure and glamour surrounding cigarette smoking may be harmful to the health of many, yet it is understandable when one considers the biological appeal. Since the beginning of time man has attempted to control fire, an illusion that is provided in cigarette smoking. Further, the veil of smoke created when smoking adds to an allure that is now associated with sensuality. This, combined with many tobacco company's obvious attempts to further glamorize smoking, will ensure that cigarettes never go out of style.
Key Themes Behind This Trend
- Coloured Cigarettes
- Creating cigarettes with different colours and flavours to attract new smokers.
- Flavoured Cigarettes
- Infusing cigarettes with various flavours to appeal to different preferences.
- Glamorizing Smoking
- Tobacco companies aiming to maintain the allure and appeal of cigarette smoking.
Where This Applies
- Tobacco Industry
- Opportunity for tobacco companies to develop and market cigarettes with unique colours and flavours.
- Food and Beverage Industry
- Potential for collaboration between tobacco and food/beverage companies to create new flavoured cigarettes.
- Marketing and Advertising Industry
- Opportunity for marketing firms to help tobacco companies in glamorizing smoking and attracting new smokers.
