Late night talk show hosts David Letterman (The Late Show, CBS) and Conan O'Brien (Late Night With Conan O'Brien, NBC) have been busy during the writer's strike - growing out their facial hair. According to the Chicago Sun Times, this effort is a partially in support of the effort to get writers a fair deal.
Implications - It is as important for celebrities to show social responsibility as it is for companies, as both are essentially brand names with loyal followings. Attaching oneself to a cause is a good idea for big and small companies, as it creates a positive brand image to today's thoughtful, aware consumer.
Key Themes Behind This Trend
- Celebrity Social Responsibility
- Celebrities should align themselves with causes to create a positive brand image and attract socially conscious consumers.
- Facial Hair Movements
- Growing out facial hair for a cause can be a way to show support and make a statement.
- Branding for Social Causes
- Attaching a company or brand to a cause can help create a positive brand image and attract socially conscious consumers.
Where This Applies
- Entertainment
- Late night talk show hosts can use their platform to advocate for social causes.
- Advertising and Marketing
- Companies can align themselves with social causes to create a positive brand image and attract socially conscious consumers.
- Nonprofit and Charity
- Facial hair movements for causes can raise awareness and support for various charitable organizations.
