A few weeks ago I noticed this new form of ad on Facebook. Some branded products are available to be sent as free gifts within the Gifts application. This application allows you to send your friends a gifts (actually, the gift's picture), which usually costs 1 dollar, chosen between some hundreds of gifts drawings. Gifts, being just pictures, are then displayed on the recipient's profile. Every day a new gift is launched, and in the last month three of the daily gifts were free, and they were Clinique Happy fragrance (of course a picture of), a Harley Davidson Naughty list, and a burger phone inspired by the one featured in the movie Juno.
Personal effects of this promotional tool: my attitude toward Clinique happy is better, and I realized the existence of the movie Juno, being even willing to watch it.
Not bad, for such a tiny marketing tool!
What's Driving This Trend
- Branded Free Gifts
- Brands are offering free gifts through Facebook apps as a new form of advertising, increasing brand exposure.
- Gifts Application
- The Gifts application on Facebook allows users to send free virtual gifts to friends, creating engagement and brand recognition.
- Daily Free Gifts
- Every day, Facebook launches a new free gift in the Gifts application, attracting users and potentially driving customer loyalty.
Who This Affects Most
- Marketing
- The use of free gifts as ads on Facebook presents new opportunities for marketers to promote brands and products.
- E-commerce
- The Gifts application on Facebook provides opportunities for e-commerce brands to showcase their products and attract potential customers.
- Entertainment
- The use of free gifts related to movies, such as the Juno-inspired burger phone, opens up possibilities for the entertainment industry to engage with fans and promote movie releases.
