As part of the campaign for Microsoft's Blue Dragon (an xbox 360 role-playing video game), a giant projection of pedestrian shadows was displayed on the side of a downtown building. The shadows were resized and morphed, giving viewers a sweet cityscape show. Visitors to the site could even interact and watch the results via a livefeed.
Implications - This interactive experience allows consumers to partake in the project and be more involved in the atmosphere of the game. Getting consumers to experience your product or service in new ways before they purchase it stands to heighten the buzz surrounding it. Thus, it is important to consider interactivity when developing a marketing plan.
Why This Trend Is Growing
- Interactive Advertising
- Offering consumers interactive experiences can generate buzz and increase engagement with products or services.
- Projection Mapping
- Using projection technology to display dynamic images and create immersive experiences.
- Gamification in Marketing
- Incorporating gaming elements into marketing campaigns can capture consumer interest and create a memorable experience.
Industries Being Reshaped
- Augmented Reality
- Using augmented reality technology to create interactive and immersive advertising experiences.
- Event Planning
- Incorporating projection mapping into events and campaigns to create visually stunning and engaging experiences.
- Digital Marketing
- Leveraging gamification strategies to capture and retain consumer attention in marketing campaigns.
