Retro For Metro

The 60s Look

They're back! Babydoll dresses and brightly colored bangles have resurfaced and are dominating the fashion world. In New York City, you'll find hundreds of women sporting short babydoll dresses, bright bracelets, polka-dot earrings and anything else iconic of the era. Even magazines are writing beauty features dedicated to makeup how-tos so anyone can master the looks Brigitte Bardot and Twiggy pulled off so famously in their day.

These dresses are absolutely eye-catching and have men tripping over themselves.

Ladies, hurry in and make sure you have a few of these flirty dresses in your wardrobe....and don't forget the bangles!

Retro Fashion
Opportunity for fashion brands and retailers to capitalize on the resurgence of 60s-inspired styles.
Vintage Accessories
Potential for accessory companies to create and market brightly colored bangles and polka-dot earrings.
Beauty Throwbacks
Possibility for cosmetic brands to release makeup tutorials and products inspired by iconic 60s beauty looks.

Where This Applies

Fashion
Fashion brands and retailers can take advantage of the demand for retro-inspired clothing.
Accessories
Accessory companies can create and market vintage-inspired accessories like brightly colored bangles and polka-dot earrings.
Beauty
Cosmetic brands have an opportunity to release makeup tutorials and products inspired by 60s beauty trends.
SCORE
2.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 19%
Freshness 8%

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