Eastpak's Zed and the Party-Belt Campaign

By: Holger Mohr - Published: Nov 18, 2009 • References: party-belt & bravado
We have seen many zombie-related innovations at Trend Hunter over the last months, and now we’re seeing Eastpak right on board with that trend; in fact, they’ve been using zombies for a few years in they’re campaigns.

To crank it up a notch this year, Eastpak came out with the Zed and The Party-Belt campaign in which Zombie Zed is featured traveling from town to town with his own multifunctional Party-Belt.

Zed has a website, a facebook account and he is twittering as well as performing around Europe, singing own songs. Could Zed be the first Zombie Rockstar of web 2.0? Stats for Zombie Rockstars Trending: Older & Warm
Research: 6,678 clicks in 336 w
Interest: > 3 minutes
Concept: Zombie Rockstars
Related: 91 examples / 70 photos
Segment: Males, 12-35
Comparison Set: 33 similar articles, including: zombie pumps, festering fiend festivals, and celebrity zombie fashion.