The worst hotel in the world, the Hans Brinker Budget Hotel in Amsterdam, is proud of its poor image. So proud of it, they have run an ad campaign for 15 years bragging about the lack of, well, everything.
If you want to advertise your world's worst something-or-other, you'll want to browse through the book that covers the campaign from Kessels Kramer for the Hans Brinker Budget Hotel.
Implications - The horrible hotel's book is 280 pages and states that it "features every piece of communications ever made for the hotel." The featured video is set up like a tour of the hotel and is actually quite humorous. The narrator explains that the hotel is eco-friendly because it doesn't have an elevator and the staff are very lazy.
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Concept: Marketing Your Bad Traits
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Segment: Males, 18-55
Comparison Set: 22 similar articles, including: zero star hotels, bizarre themed hotel rooms, and eco-friendly hotels for oenophiles.
Marketing Your Bad Traits
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