Marketing Your Bad Traits
'Hans Brinker Budget Hotel in Amsterdam' Reveals Advertising Secrets
If you want to advertise your world's worst something-or-other, you'll want to browse through the book that covers the campaign from Kessels Kramer for the Hans Brinker Budget Hotel.
Implications - The horrible hotel's book is 280 pages and states that it "features every piece of communications ever made for the hotel." The featured video is set up like a tour of the hotel and is actually quite humorous. The narrator explains that the hotel is eco-friendly because it doesn't have an elevator and the staff are very lazy.