Although many fashion labels are still releasing ad campaigns for the spring and summer season, it seems like the Witchery AW11 ad campaign is a few steps ahead of the game. Not only that, but its dark, dashing photo shoot piques interest because of its mysterious tone as well.
Featuring both men's and women's fashion, the Witchery AW11 ad campaign relies on its backdrop as much as the clothing. Architecturally stunning, there's a Gotham feel to the whole campaign.
Why This Trend Is Growing
- Architecturally-stunning Backdrops
- There is a disruptive innovation opportunity to create visually captivating fashion campaigns by utilizing architecturally stunning backdrops.
- Dark and Mysterious Ad Campaigns
- Fashion labels can explore disruptive innovation opportunities by creating ad campaigns with a dark and mysterious tone, capturing the interest of consumers.
- Ahead-of-the-game Fashion Campaigns
- By releasing fashion campaigns for upcoming seasons ahead of schedule, brands can create disruptive innovation opportunities and build anticipation among consumers.
Industries Being Reshaped
- Fashion
- The fashion industry can leverage disruptive innovation opportunities by incorporating dark, mysterious themes and architecturally-stunning backdrops in their ad campaigns.
- Advertising
- There are disruptive innovation opportunities within the advertising industry to create compelling ad campaigns that evoke a sense of mystery and anticipation, similar to the Witchery AW11 campaign.
- Photography
- Photographers can explore disruptive innovation opportunities by experimenting with dark, Gotham-inspired themes and using architecturally stunning locations as backdrops.
