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Although many fashion labels are still releasing ad campaigns for the spring and summer season, it seems like the Witchery AW11 ad campaign is a few steps ahead of the game. Not only that, but its dark, dashing photo shoot piques interest because of its mysterious tone as well.

Featuring both men's and women's fashion, the Witchery AW11 ad campaign relies on its backdrop as much as the clothing. Architecturally stunning, there's a Gotham feel to the whole campaign.