Cartier has just launched its 'Winter Tale' campaign in anticipation of the coming cold months. The newly released film featurew two animated panthers who jump around luxury bangles, watches, rings and bags, animals that are commonly associated with the same sense of pulence that the brand boasts.
Winter Tale maintains a targeted social media focus. The clips are now being broadcasted on Cartier's Youtube and Facebook accounts in addition to its home website. This blast coincides with its past L’Odyssée advertisements which also used panthers to display high end pieces.
The magic and mystery that abounds this marketing project is consistent with the house of Cartier. Many consider it to be the ultimate in high end adornment, giving way to an almost spellbound consumer culture.
What Makes This Trend Stand Out
- Animated Luxury Campaigns
- Using animated animals in luxury campaigns is an innovative way to display high-end products.
- Targeted Social Media Marketing
- Focusing on social media platforms to showcase winterized luxury campaigns can increase audience engagement.
- Magical and Mystical Advertising
- Creating an element of magic and mystery in a luxury marketing project can align with the high-end image of the brand.
Sectors Adopting This
- Luxury Goods
- Luxury goods industries can benefit from incorporating magical and mystical elements in their winterized accessory campaigns.
- Animation Studios
- Animation studios can target luxury brands to create unique winterized accessory campaign ads using animated animals.
- Social Media Platforms
- Social media platforms like YouTube and Facebook can become a go-to platform for luxury brands to launch their winter accessory campaigns.
