The Internet has revolutionized the music industry, particularly with respect to music videos, and the Willow Sweater music video is a prime example of this. This video uses three projectors to create a moving picture that the lead singer appears to be walking through. It’s such a simple concept, and because it was executed well, it’s very effective and fun to watch.
Before the Internet had an impact on the music industry, music videos were a second thought product produced so that people would have something to watch on MTV while a band’s music was playing. Today, a music video can make or break a song. Getting the music video right can make it go viral, and bring tons of attention to your band.
I give the Willow Sweater music video two thumbs way up.
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