The Willow Sweater Music Video Uses Projectors to Show Surroundings

By: Trenton Millar - Published: Sep 16, 2012 • References: & booooooom
The Internet has revolutionized the music industry, particularly with respect to music videos, and the Willow Sweater music video is a prime example of this. This video uses three projectors to create a moving picture that the lead singer appears to be walking through. It’s such a simple concept, and because it was executed well, it’s very effective and fun to watch.

Before the Internet had an impact on the music industry, music videos were a second thought product produced so that people would have something to watch on MTV while a band’s music was playing. Today, a music video can make or break a song. Getting the music video right can make it go viral, and bring tons of attention to your band.

I give the Willow Sweater music video two thumbs way up. Stats for Projected Environment Films Trending: Older & Warm
Research: 1,411 clicks in 193 w
Interest: 0.5 minutes
Concept: Willow Sweater Music Video
Related: 114 examples / 88 photos
Segment: Neutral, 12-35
Comparison Set: 42 similar articles, including: surreal musical clips, hipster love song videos, and excessively limbed entertainers.