Will Ferrell continues to use the internet to leverage his personal brand. A little while ago we mentioned he was posting his own videos on YouTube to supplement the TV shows and movies he's become famous for, and now he's trying his own hand at creating a viral contest online.
As part of the Funny or Die Comedy Tour, Will is offering the college that installs the most FunnyOrDie Facebook applications a hammerhead shark. Yes, really, a blood-thirsty predator of the sea... only it's fake, and it's stuffed, but still, it's from Will Ferrell, so who cares? He says *maybe* he'll even sign it.
Check out his video pitch below the following past trends on Will Ferrell.
What Makes This Trend Stand Out
- Celebrity Viral Contests
- Celebrities are leveraging their personal brands by creating viral contests online, presenting an opportunity for businesses to partner with popular figures and create engaging promotions.
- Social Media Branded Apps
- Will Ferrell's FunnyOrDie competition is a prime example of leveraging branded social media apps for promotion and engagement, presenting an opportunity for businesses to create their own apps to engage with customers.
- Comedy Tours as Marketing
- Will Ferrell's FunnyOrDie Comedy Tour highlights a trend in using comedy tours as a way to market and promote brands, presenting an opportunity for businesses to partner with comedians to showcase their products or services in a unique way.
Sectors Adopting This
- Social Media Marketing
- The rise of celebrity viral contests and social media branded apps presents opportunities for social media marketing agencies to work with businesses to increase engagement and brand awareness through these methods.
- Entertainment
- Using comedy tours as a marketing opportunity presents an opportunity for companies in the entertainment industry to partner with comedians and create unique experiences for their audiences while promoting their products or services.
- Education
- Will Ferrell's FunnyOrDie Comedy Tour competition targeted college students, presenting an opportunity for educational institutions to partner with celebrities or social media influencers to engage with students and increase visibility of their programs or offerings.
