Well-groomed men tend to put as much effort into maintaining their chins as the hair on their heads, and these comical Wilkinson Sword ads reach out to both those who brush up, and those who don't bother.
For anyone in the habit of trimming his mustache or goatee, these prints are enough to incite interest into new implements that can execute cuts and coifs with the most precision. For those who just let their beards grow with little attention paid, perhaps this campaign may demonstrate what fun shaving and sculpting their whiskers can be.
Boasting the dual abilities of a razor and clippers, the product promoted by the JWT advertising agency of London is communicated in an indirect and amusing way. Featuring upside-down subjects with mohawks, afros and old Morrissey do's on their chins, these Wilkinson Sword ads successful change one's perspective of facial hair.
Stats for Coiffed Chin Campaigns
Trending: Older & Warm
Research: 14,223 clicks in 257 w
Interest: 4 minutes
Concept: Wilkinson Sword Ads
Related: 73 examples / 56 photos
Segment: Males, 18-55
Comparison Set: 27 similar articles, including: bearded makeup models, controversial terrorist tees, and laundered granny campaigns.
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