Yesterday, Kimberley Gordon of Wildfox Couture released the Wildfox Fall 2012 Film featuring the line’s Shakespearean-inspired pieces. The film features four young models following the premise of two sets of Romeo and Juliet figures as they adventure through a magically picturesque surreal world. A film by David Hache, he captures the essence of young love in two short minutes.
This season focused on the star-crossed lovers appeal after Gordon and fellow designer Emily Faulstich dreamed of their first loves, first heartbreaks and their favourite 90s pop culture references. According to Gordon, “It’s perfect and we want it all (including the cute boys and whimsical outdoor tents).” This romanticized short film detailing an insider's look behind the story board thought of the Fall 2012 collection allows one to indulge in the effortless lifestyle Wildfox emphasizes. With elegant French music and stunning photography, one would want to live the experience in reality.
Key Themes Behind This Trend
- Shakespearean-inspired Fashion
- Fashion designers can create collections inspired by classic literature for an innovative twist on seasonal offerings.
- Nostalgic Pop Culture References
- Incorporating pop culture references from previous decades into fashion campaigns can attract an audience looking for a nostalgic connection in their clothing choices.
- Short Films as Marketing Tools
- Businesses can create short films to showcase their products and collections, providing an immersive experience for consumers.
Where This Applies
- Fashion
- Fashion designers can use literary and cultural references to create unique collections that appeal to a wider audience.
- Media and Entertainment
- The use of short films as marketing tools can create engaging content for a target audience.
- Technology
- Technology can be harnessed to create immersive experiences for consumers, such as virtual reality fashion shows or interactive product previews.
