Because LCD screens are infamously difficult to view during the daytime hours, Sony has pioneered a technology called WhiteMagic which allegedly remedies the age-old nuisance posed by the Sun!

Although the new WhiteMagic tech is scalable to almost any size, the demonstration occurred on a 3-inch, smartphone-sized screen. Armed with what Sony calls "outdoor mode," this screen is capable of saving incredible power by adding white to the three-color RGB system that monitors and televisions typically use. This means you don't have to fiddle around with your brightness and contrast settings; simply flip a switch on the small TV and whatever you're watching will be visible, regardless of the outside light.

And here's the kicker: the WhiteMagic LCD switch saves approximately 50% of your power -- your battery will last twice as long and you'll be able to genuinely enjoy your mobile device under the sometimes-scathing sunlight.