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Sony's New WhiteMagic LCDs are Glare-Resistant and Energy-Effecient

By: Omar Yusuf - Published: • References: sony.net & gizmodo
Because LCD screens are infamously difficult to view during the daytime hours, Sony has pioneered a technology called WhiteMagic which allegedly remedies the age-old nuisance posed by the Sun!

Although the new WhiteMagic tech is scalable to almost any size, the demonstration occurred on a 3-inch, smartphone-sized screen. Armed with what Sony calls "outdoor mode," this screen is capable of saving incredible power by adding white to the three-color RGB system that monitors and televisions typically use. This means you don't have to fiddle around with your brightness and contrast settings; simply flip a switch on the small TV and whatever you're watching will be visible, regardless of the outside light.

And here's the kicker: the WhiteMagic LCD switch saves approximately 50% of your power -- your battery will last twice as long and you'll be able to genuinely enjoy your mobile device under the sometimes-scathing sunlight. Stats for Sun-Proof Smartphones Trending: Older & Chilly
Traction: 413 clicks in 166 w
Interest: 2.2 minutes
Concept: WhiteMagic
Related: 73 examples / 56 photos
Segment: Neutral, 18-35
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