The Big Daddy Driver

By: Alex Covert - Published:   Updated: Jun 9 2011 • References: bigdaddydriver & ohgizmo
This gizmo is for those golfers who take the game a bit too serious. The Big Daddy Driver is actually a grass trimmer disguised as a giant golf club. The bottom of the "club" flips open to reveal a bit of string that spins - a functioning weed whacker. The golf gadget is being marketed as a joke/gift and is being sold for $49.99.

Implications - Consumers are living extremely fast-paced lives, and require products that enable them to multitask. Products that possess the potential to complete more than one task at a time ease the burden off of busy citizens. Companies who desire to cater to this busy urban demographic should manufacture products that have multiple functions.

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Concept: Weed Whacker Golf Clubs
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Segment: Neutral, 18-35
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