Taking hardcore to new heights, Zbigniew M. Bielak, Watain and Metastazis have collaborated to design a poster for the metal band Watain using human blood.

According to Street Anatomy, Metastazis is a firm that’s “dedicated to the most scandalous yet refined forms of expression.” I guess blood sure is a perfect way to be scandalous! There were also only 111 posters made and sold, so hopefully there wasn't too much blood-loss.

Implications - Consumers are looking for products that push the limits on what is possible. Items that feature an otherworldly aspect are appealing to those who want to differentiate themselves from the crowd.