Jordan Brand just unveiled its Spring/Summer 2023 women’s lineup and fans will be excited to hear that the Air Jordan 1 High OG silhouette now comes in a fresh Washed Pink colorway.
Perfect for spring, the new Washed Pink colorway is a delicate, almost dusty pink hue. The color is most prominently featured on the shoe's upper, mudguards, heel counters, and lacing systems in a soft suede material. The color and the material provide a nice contrast to the stark white leather used across the red of the shoes. Lastly, a Washed Pink Nike Swoosh on the side ties the whole thing together.
Nike's Air Jordan 1 High OG sneakers in the Washed Pink colorway are set to be available as of April 22, 2023.
Image Credit: Nike, <a rel='nofollow' href='https://hypebae.com/2023/1/nike-air-jordan-1-high-og-washed-pink-colorway-release-info'>hypebae</a>
What's Driving This Trend
- Gender-inclusive Sneaker Colorways
- Brands could explore gender-inclusive color options for sneaker releases to increase sales and appeal to a wider audience.
- Sustainable Sneaker Materials
- Incorporating sustainable materials, like eco suede, into sneaker designs could boost sales and help brands attract environmentally-conscious consumers.
- Seasonal Sneaker Drops
- Releasing new sneaker colorways in accordance with seasonal trends could create excitement and generate sales opportunities for brands.
Who This Affects Most
- Footwear
- Footwear companies could capitalize on trends in color and material innovation to entice buyers and set themselves apart from competitors.
- Fashion
- Fashion retailers could incorporate gender-inclusive sneaker colorways as part of their wider product offerings to attract new customers and diversify their customer base.
- Sportswear
- Sportswear companies could tap into seasonal trends to drive sales for their sneaker releases and generate buzz around new collections.
