It is easy to take things for granted; the Wadih Jreissati and Sons campaign strives to shed light on some of the more commonly neglected objects around the house. Shower heads, toilets, bathtubs and bathroom tiles are used on a daily basis. It is easy to forget how much work they do to make human lives more convenient and bearable. This ad campaign reminds people of everything they do.
Conceived and executed by Blitz, an ad agency based in Beirut, Lebanon, the Wadih Jreissati and Sons campaign is quite dramatic. Photographer Steve Kozman put a darkly theatrical spotlight on the bathroom facilities being honored while copy writers Dalia Nahas and Maia Bulbol penned some beautiful odes in tribute of their hard work. It was art directed by Joseph Hajj Assaf.
What Makes This Trend Stand Out
- Homage Advertising
- More companies will produce campaigns focused on expressing gratitude or paying tribute to objects or services that are often overlooked.
- Dramatic Lighting in Advertising
- More photographers and ad agencies will incorporate theatrical lighting to showcase objects in an unexpected and evocative way.
- Ode Writing in Advertising
- The use of poetic verse will become more common in advertising to create an emotional connection with customers.
Sectors Adopting This
- Home Improvement
- Companies in this industry could create ads that highlight the value and hard work of even the smallest and most overlooked elements of home décor and construction.
- Advertising and Marketing
- Ad agencies should consider creating campaigns that honor small, everyday objects that people often take for granted, to create a new take on brand advertising.
- Copywriting
- Copywriters could develop their own style of writing poetic odes to create an emotional connection between the brand and customers.
