The W Magazine 'Sweet Escape' Editorial is a sugary fest of fashion visuals.
For October 2012, Karlie Kloss stars in a dulcet editorial that blurs the lines between illustration and photography. The fashion story centers around a fantastical setting in which the model is showcased sporting haute couture. The surreal aspect of each frame comes from the fairy tale-like aspect of a damsel in distress.
Captured by photographer Nick Knight, this editorial stuns in its seamless contrast of eerie with achingly sweet. Each stunning garment in 'Sweet Escape' is poetically styled by the great Edward Enninful. Karlie Kloss dons pieces by Chanel, Dior and Armani Privé. With decadent imagery and dazzling jewels, this fashion spread boasts a delectable appeal for those with a sweet tooth.
Why This Trend Is Growing
- Fantastical Photography
- Opportunities for using enchanting concepts and special effects to create surrealist visuals within fashion photography.
- Haute Couture Storytelling
- Incorporating elements of fairy-tale-like damsel-in-distress themes, and using high-fashion garments to weave a narrative.
- Eerie-sweet Contrasts
- Creating seamless blends of unsettling and saccharine imagery to add depth to fashion editorials and marketing.
Industries Being Reshaped
- Fashion Photography
- Innovating the use of special effects and storytelling to create exciting fashion campaigns and editorials.
- High Fashion
- Opportunities to sell fantasy and escapism through garments and accessories, weaving a narrative into brand marketing strategies.
- Jewelry Design
- Creating dazzling and unique pieces that stand out in visual storytelling, complementing high-fashion garments in editorial features and campaigns.
