The Vs. Magazine Spring-Summer 2013 issue is very patriotic. Its four covers have a red, white and blue colorway that anticipates Fourth of July celebrations. Of course, the American bi-annual glossy only gets one chance to pay tribute to such a momentous occasion and so has decided to do it with a bang as well as a host of celebrities.
Starring actresses Kate Bosworth, who was shot by Guy Aroch and January Jones, shot by Mark Abrahams, models Anne Vyalitsyna and Irina Shayk, by Ellen von Unwerth, and, last but not least, Eva Herzigova, who was shot by Yu Tsai, the Vs. Magazine Spring-Summer 2013 covers are incredibly sultry. No one will need the season to change to heat themselves up thanks to this issue.
What Makes This Trend Stand Out
- Patriotic Magazine Covers
- Other magazines can follow suit in paying tribute to patriotic holidays with themed covers, potentially creating a new trend in magazine marketing.
- Celebrity-driven Covers
- Magazines can leverage the star power of celebrities to attract readers and potentially increase sales, paving the way for more covers featuring celebrities.
- Sultry Imagery
- Publishers can experiment with eye-catching and sexy covers, potentially appealing to a wider audience and disrupting traditional notions of magazine cover design.
Sectors Adopting This
- Publishing
- Publishers can consider new approaches to creating magazine covers that are eye-catching and potentially more profitable as a result of capturing a larger audience.
- Celebrity Branding
- Celebrities can capitalize on their star power by leveraging it for magazine cover features, potentially increasing their personal brand and attracting new fans.
- Marketing
- Magazines can experiment with various cover designs and themes for a unique, attention-grabbing marketing campaign, potentially increasing sales and brand awareness.
