Rockstar singer Jennifer Herrema is the star of the Volcom Jeans Spring 2011 lookbook. The photoshoot takes place on a beach at dusk as Herrema plays in the waves and prances along the shore. It is interesting to see a beach shoot done at night when you can't see much of anything! The water looks so dark, but Herrema doesn't seem to mind.
The jeans featured come in really dark washes and some are even really ripped. There are also jean shorts featured that are fashionably full of holes. Herrema also sports a tie-dye t-shirt, a summer flannel and bare feet. Just looking at the soft sand will make you wish you were there too! The Volcom Jeans Spring 2011 lookbook backs up the brand's laid-back skate and surf style.
Why This Trend Is Growing
- Dark Beach Photoshoots
- Opportunity for fashion brands to showcase edgy and unconventional beachwear in nighttime settings.
- Ripped and Distressed Jeans
- Chance for denim designers to create unique and grunge-inspired denim styles with ripped and distressed details.
- Beach Fashion Accessories
- Potential for accessory brands to create beach-themed products like tie-dye shirts and summer flannels to complement beachwear.
Industries Being Reshaped
- Fashion
- Fashion brands can explore innovative advertising strategies like dark beach photoshoots to attract customers.
- Denim
- Denim designers can capitalize on the trend of ripped and distressed jeans by offering new and edgy denim styles to the market.
- Accessories
- Accessory brands have an opportunity to expand their product range by creating beach-inspired accessories to match the trendy beachwear market.
