Happy Face Editorials
The captivating spread was shot by Bruce Weber and features model Sasha Pivovarova transformed into a Liza Minnelli lookalike.
Looks like it would have been super fun in the making.
Implications - Celebrity impersonator editorials demonstrate how consumers enjoy seeing a connection between the glamor of Hollywood and the average individual. Companies should consider how their products give this sense of celebrity and glamour to a customer. In doing so, these businesses will have a leading edge over their competitors.