The Vogue Paris May 2012 editorial shows exactly why the word 'artist' is included in the professional title 'makeup artist.' This photoshoot treats model Natasha Poly's face like an actual art canvas. From splattered eyeshadow applications to colorful gradient masks, the beauty looks are stunning masterpieces that will captivate audiences as much as a Picasso or da Vinci.
Shot by New York-based Italian photographer Mario Sorrenti, the Vogue Paris May 2012 editorial is set to appear in the magazine's May 2012 issue. The Russian beauty was worked on by makeup artist Karim Rahman, who created the artistic looks using only L’Oreal products. The explosion of hues were complemented with a slicked-back updo by hairstylist Recine. Metallaic accessories, colorful visors and leather jackets were selected by fashion editor Geraldine Saglio to finish off the beauty looks.
What Makes This Trend Stand Out
- Artistic Makeup
- Makeup artists and companies can innovate by creating more artistic makeup looks and products to appeal to consumers' desire for bold and unique beauty statements.
- Colorful Gradient Effects
- Beauty companies can develop products that enable consumers to achieve gradient makeup effects, becoming a disruptive innovation opportunity in the beauty industry.
- Makeup as Art
- The trend of makeup as art offers a new market for artists and creative professionals, leading to new opportunities for beauty artists and photographers to develop new techniques and artistic references.
Sectors Adopting This
- Beauty
- The beauty industry can benefit from creating more artistic and bold makeup products geared towards consumers' demand for unique beauty statements.
- Fashion
- The fashion industry can benefit from incorporating artistic makeup designs in their photoshoots and design concepts, attracting a wider audience with innovative and spectacular beauty and design collaborations.
- Photography
- Photographers can benefit from exploring the art of makeup, developing new techniques and artistic references to create unique and innovative photoshoots that push the boundaries of the industry.
