Kids are becoming aware of fashion at a much younger age these days. Vogue magazine is targeting these mini-fashionistas with Vogue Enfants Paris 2009.
The seemingly annual publication flaunts the usual Vogue content with a mix of editorials and ads. However, all the models are kids.
Creepy or cute?
Implications - Today's modern parent does not just want to raise a child, they want to raise an individual with a personality, opinions and creative talents. Thus, children are encouraged to express themselves through whatever fashion they choose, and many seem to have chosen fashion. This has a massive effect on children's apparel and toys, which are beginning to bear a more artistic aesthetic.
Key Themes Behind This Trend
- Young Fashionistas
- The rise of fashion-forward children presents opportunities for designers and retailers to create and market age-appropriate yet trendy clothing.
- Kid-centric Advertising
- Advertising geared towards kids can benefit from featuring child models for a relatable and aspirational message to young consumers.
- Artistic Aesthetic
- With a growing emphasis on individuality, there is an opportunity for the children's apparel and toy industries to embrace artistic designs and unique aesthetics.
Where This Applies
- Children's Apparel
- There is a need for age-appropriate clothing lines with trendy designs to cater to the demand of young fashionistas and their parents.
- Advertising
- Companies can leverage child models and aspirational messaging to appeal to young consumers, creating a new market for kid-centric advertising.
- Toy Manufacturing
- Designers and manufacturers can focus on creating unique, aesthetically pleasing toys that encourage individuality and creativity for the growing market of artistic-focused kids and their parents.
