Jon Kortajarena's Snowy Black and White Shoot for VMAN

By: Rachel Bowman - Published:   Updated: Jun 13 2011 • References: vman and thefashionisto
VMAN magazine isn't concerned with the fact that it's August, opting away from summery looks and instead taking model Jon Kortajarena to La Vallée Blanche, Chamonix, France for a chilly snow-filled shoot.

Photographed by Patrik Sehlstedt, the black and white VMAN editorial has Jon Kortajarena in wintry looks. Good thing, it looks cold in France! Take a look at the chilly editorial for VMAN magazine.

Implications - A desire to stand out amongst a sea of similar product campaigns and photoshoots is completely understandable. If many brands are showcasing campaigns related to the current season, consider being a season ahead in your thinking in order to remain cutting-edge in a world that is constantly striving to discover the next biggest things.