VMAN magazine isn't concerned with the fact that it's August, opting away from summery looks and instead taking model Jon Kortajarena to La Vallée Blanche, Chamonix, France for a chilly snow-filled shoot.
Photographed by Patrik Sehlstedt, the black and white VMAN editorial has Jon Kortajarena in wintry looks. Good thing, it looks cold in France! Take a look at the chilly editorial for VMAN magazine.
Implications - A desire to stand out amongst a sea of similar product campaigns and photoshoots is completely understandable. If many brands are showcasing campaigns related to the current season, consider being a season ahead in your thinking in order to remain cutting-edge in a world that is constantly striving to discover the next biggest things.
Key Themes Behind This Trend
- Season-ahead Campaigns
- Opportunity for brands to showcase campaigns that are a season ahead, standing out and remaining cutting-edge.
- Unconventional Fashion Photoshoots
- Chance for brands to break away from traditional fashion photoshoots and explore unique and unexpected locations and themes.
- Black and White Editorials
- Trend towards black and white editorials in fashion photography, offering a timeless and elegant aesthetic.
Where This Applies
- Fashion
- Fashion industry can leverage the trend of season-ahead campaigns to stay ahead of competitors and create buzz.
- Photography
- Photography industry can embrace unconventional fashion photoshoots to offer clients unique and captivating visuals.
- Magazine Publishing
- Magazine publishing industry can explore the trend of black and white editorials to create visually stunning and impactful content.
