Pierre Haulot and Nike teamed up to create Virtual Park. This is a glow in the dark spray paint to create boundaries, lines, a ball that glows in the night, etc that allows a pick up game of basketball or soccer or hockey, etc to go well into the night. The paint disappears after a couple of hours and does not leave any trace. Cool.
Implications - Many consumers feel a sense of empowerment when they are able to manipulate and successfully integrate modern and contemporary technologies into their lifestyles. Consumers relish in the instant gratification that high-tech products are able to generate. Companies will benefit by creating products that are easily accessed and that do not produce severe repercussions to be dealt with afterwards.
Stats for Glow in the Dark Spray Paint Games
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Concept: Glow In The Dark Spray Paint Games
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Segment: Neutral, 18-35
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Glow in the Dark Spray Paint Games
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